Privacy Policy for Straits Abode
This Privacy Policy describes how Straits Abode ("we," "us," or "our") collects, uses, and discloses your personal information when you visit our site, use our services, or interact with us. Your privacy is critically important to us, especially given our role in real estate and property investment services.
1. Information We Collect
We collect various types of information in connection with the services we provide, which include real estate brokerage, property management, market analysis, property valuation, investment advisory, new launch sales, rental listings, and tenant matching.
- Personal Identifiable Information (PII): This may include your name, address, email address, phone number, financial information (e.g., income, creditworthiness) necessary for property transactions, identification documents (e.g., NRIC/passport details) required for regulatory compliance, and details about your property preferences, investment goals, or rental needs. This information is typically collected when you fill out forms, register for services, or communicate directly with us.
- Demographic Information: Such as age, gender, marital status, and household income, where relevant for property selections or market analysis, and voluntarily provided by you.
- Property Information: If you are a property owner, we may collect details about your property, including address, type, size, features, and rental history.
- Usage Data: Information about how you access and use our site, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and dates/times of access. This helps us understand user behavior and improve our online platform.
- Communication Data: Records of your correspondence with us, including emails and other forms of communication.
2. How We Use Your Information
We use the information we collect for various purposes related to our real estate and property investment services:
- To Provide Services: To facilitate real estate transactions, provide property management services, offer investment advisory, conduct market analysis, perform property valuations, manage new launch sales, and match tenants with rental properties.
- Communication: To communicate with you about your inquiries, transactions, service updates, and relevant property listings or market insights.
- Personalization: To tailor our services and content to your specific interests and needs, such as recommending properties that match your criteria.
- Compliance and Legal Obligations: To comply with legal and regulatory obligations, prevent fraud, and enforce our terms and conditions.
- Improvement of Services: To analyze usage patterns, troubleshoot problems, and improve the functionality and user experience of our site and services.
- Marketing and Promotions: With your consent, to send you marketing communications about our services, new listings, or investment opportunities that may be of interest to you.
3. Disclosure of Your Information
We may disclose your personal information in the following circumstances:
- Service Providers: To third-party service providers who perform services on our behalf, such as payment processing, data analysis, marketing assistance, customer service, and IT services. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
- Business Partners: To other professionals such as lawyers, mortgage brokers, banks, or appraisers, as necessary to complete your real estate transactions, always with your consent where required.
- Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
- With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. We use secure servers, firewalls, and encryption (such as SSL technology) to safeguard your data. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
6. Your Rights
Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:
- Right to Access: You have the right to request access to the personal data we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
- Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain circumstances.
- Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data in certain situations.
- Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: You have the right to object to the processing of your personal data, particularly for direct marketing purposes.
- Right to Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the contact details provided below.
7. Third-Party Links
Our site may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
8. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
9. Contact Us
If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise any of your rights, please contact us:
Straits Abode
38 Chulia Street, #19-03 OCBC Centre,
Singapore, Central Area, 049511
Singapore